Did you just open a new salon or are you learning how to build clientele? If so, you’re going to need to learn how to market and sell yourself as a stylist, as well as the services you perform like an entrepreneur.
Stylists are often responsible for their success, whether they own their own salon suite or they work at a larger salon. It can be difficult to attract new clients and book your calendar full when you’re just starting out though.
Don’t worry, though. This article will help you learn just how to market your salon’s offerings like an entrepreneur so that you can keep business coming in and build your reputation as a professional in the industry.
How to Market Your Salon’s Offerings Like an Entrepreneur
Why like an entrepreneur? Well, entrepreneurs are hustlers and they are always working to tell their story and make sure their business gets in front of as many eyes as it can. With that mentality and effort, you will be building clientele and boosting your salon’s business in no time. Here is how you do it.
Set Up an Informative, Easy to Use Website
As you market and promote your salon and its services, you will need a website to point potential clients to. Setting up a website that shares information about you, your salon, the services you offer and a potential price range will make you feel more confident and it will naturally draw in more clients.
Position Yourself as a Thought Leader in the Industry
Through your salon’s website, add a blog and begin writing about topics that position you as a thought leader. You can also use salon marketing ideas like writing blog posts to talk more in depth about the services you offer and how your salon differentiates itself. Not only will this boost your credibility as a stylist and salon owner, but blog posts can help attract new clients.
Brand Your Social Media Professionally
Similar to your website, you will want to brand and clean up your social media platforms. Your username should be the same across all platforms and be something simple and memorable like your first and last name with words like hair, stylist or salon owner after it — if necessary. You want your username to be simple enough that you can tell it to a stranger in passing and have them remember it. Make sure your bio has details on the salon you work at, the services you specialize in and information on how clients can book you. You will want to place a link in your bio or profile that can take clients to your salon’s website or your booking page. Your social media accounts should clearly show your work with high-quality images and videos. In addition to beefing up your personal social media, you also need to have a separate account for your salon. It’s a good way to showcase your stylists’ work, advertise promotions and post any business-related updates.
Offer Free Consultations for All Clients
New clients aren’t the only ones who will need a consultation before working with you. We believe that every client deserves a consultation before sitting in a salon chair and undergoing a hair transformation or experiencing new service. Offering free consultation not only helps to attract new clients into your salon while also helping them to trust you, but it also shows that you care about your clients and their needs and wants. This is a great way to make sure the services you offer are always top of mind when clients think about booking.
Create and Carry Business Cards Around
As a salonpreneur — see what we did there? — a great way to always promote your services is by creating business cards and carrying them around. As you run into potential new clients, you can hand them a business card with your information on it. When you create your business card, make sure to include your salon’s website, some notable services, your social media handles, contact information and a photo of you or your work on the back.
Team Up with a Local Influencer
If you are ready to market your services like a professional, team up with a local social media influencer to help get the word out about your salon. Influencer marketing is highly effective in convincing consumers to try a product or service. Research local influencers who have a proven following and a niche that has to do with hair and beauty. You can reach out and ask this influencer to visit your salon and offer a free service in exchange for promotion on their page. This is a great way to gain new followers on social media that eventually convert to paying clients.
Spread the Word Through Your Products
Does your salon sell particular products that rally around certain issues like sustainability or cruelty-free? If so, your salon retail displays are an asset you should use more often. By promoting your salon’s cruelty-free or sustainable mission and products on your website or social media accounts, you will appeal to an entirely new set of clients who are looking for salons with a mission.
Automate and Simplify Bookings
Clients want to be able to easily book you — especially if they learn about your services from your social media account or they have just met you. You can make your services easier to access by investing in salon scheduling and booking software that will allow your clients to choose the services they want — accompanied by detailed descriptions of each service and what to expect — and inform them of price range expectations for the services they choose. This transparency and ease of use is a great way to leave a lasting impression and make your services even more appealing.
Now, it’s time to put your entrepreneurial personality and work ethic to the test. Are you feeling more confident about promoting and marketing your services as an experienced salon professional? We hope so! Of course, no one wants to come off as being too salesy, but when passion and expertise shine through, your new potential clients will see you as someone they can trust. Get ready for the bookings to start rolling in!