What is outside counts. People are often so concentrated on what’s inside the package that they often forget to focus on the outside as well.
This is sometimes hit-and-miss because people love to be swept off their feet both with packaging and the products.
So, it’s what on the inside that counts, but people love to see the original approach on the outside as well.
Good packaging can do so much for the product and overall branding. Moreover, it’s often packaging that makes an everyday product stand out.
You may think that folding a carton isn’t important, but in fact, it can be everything when it comes to a product presentation.
There is so much to learn and master about packaging, but if you are serious about taking your business to the next level, here are the three tips that will help you choose the right folding carton for your product in no time.
It All Comes Down to the Right Material
It may be hard to believe, but when it comes to great packaging material is everything. Sure, design is important, but the design is worthless if the material cannot support that shape.
It all comes down to material, and everything starts there. Your choice of material matters.
Whether you use paper, plastic, or paperboard, the material should work in your favor and help you enhance the product presentation, otherwise, it can do more harm than good.
Bear in mind that around 70% of consumers are more likely to go for a product in paper-like packaging opposite to plastic packaging.
The world is united in one thing – plastic is about to disappear from small/everyday usage.
How Fragile is Your Product?
You want to impress customers, but you want to keep your product safe as well. This is why safety comes first.
Think about your product traits, and be honest about how sensitive your product is.
- Can it be hit in transport?
- Will it easily break?
- What will happen if it gets wet?
These are just some of the questions that you should answer before you make the final product packaging decisions.
How fragile is your product? Think about breakability and be in front of it by having the right interior packing system.
- Is your product secured inside with a simple box, or does it need additional security?
- Does your product need additional inserts, or VAC form, or something third?
These factors may predicate some security and sometimes even indicate a lack of necessary protection.
Think about your product as a whole and answer this question – is it okay for your customers to grab and toss your product? If the answer is no, you need better product reinforcement.
Last, But Not Least… Money
Once you think about transport, product protection, package styles, design, and so on, you need to put all of that into a budget.
Without money, you cannot do much, but with the right planning, you can do so much. OK, if you are just starting it’s expected that you won’t immediately have high-end packaging, but it doesn’t mean that you should stop thinking about it.
You just need to learn to work with what you have. Plus, money is needed to boost those crucial marketing strategies.
Simply said, budget is going to have a massive impact on what you can and cannot do. Set your budget, know your product needs and find a packaging that will complement both – creativity does wonder.