Effective data tracking begins with integrating the right nonprofit management software into your donor outreach and fundraising campaign. By using a program that turns information into visual tools, you can compile, monitor and make use of data to create informative reports about your organization’s progress.
Whether you need visuals for an internal or external presentation, the statistics that a well-chosen data tracker offers can save time and money while you reach your objectives. What follows includes some tips to make the best use of data tracking.
What Data Should Non Profits Collect
Some of the data sets a nonprofit can use include donor profiles and their giving histories. Comparing the returns on the cost investment from various fundraising approaches helps to design more effective future campaigns.
Generally, any data that helps your organization learn what works to achieve progress — and what doesn’t work — will prove to be useful. An organization can gain insight from tracking both quantitative and qualitative information.
How To Effectively Use The Data Collected by Non Profits
Profit-generating enterprises rely on customer relationship management, or CRM, software to maximize the sales-income potential of their market base. Those same dynamics work equally well in increasing the donations coming in from nonprofit fundraising campaigns.
One of the benefits of an effective CRM system is that it’s a managed database of individuals and organizations your nonprofit interacts with. It can help you make the best possible choices when deciding how and where to apply your fundraising efforts. Here are four ways you can improve your outreach results by putting database software for nonprofits to good use.
1. Develop Donor Characteristics
Demographic information about your supporters, such as age, gender, career type and location, helps you tailor your outreach content. Collecting and analyzing donor information is a way to build a more effective targeted campaign.
2. Establish Better Communications With Your Supporters
Every email, text message or online posting serves as an opportunity to connect with your donors. Content that invites your benefactors to provide feedback or comments allows you to learn more about their interests. Data compiled by nonprofit management software can be stored and retrieved to help you to better connect with your donors’ motives and interests.
3. Capitalize On Relationships
Reviewing the communications between you and your donors helps build lasting relationships. Make sure they feel appreciated and understand how important they are in carrying out your nonprofit’s mission. The information gathered through salesforce nonprofit software integration can be analyzed to see which responses have the most impact with your supporters.
4. Learn From Website Traffic Analytics
There’s much that can be learned from the traffic patterns of the visitors clicking on to your website. Determining which keywords attract the most visitors saves resources because you can create campaigns based on what donors use when looking for a cause to support. You can also learn what engages your visitors by seeing which pages they go to after they land on your site.
To streamline your data collection efforts, choose a nonprofit management software tool that can reliably track, compile and present information as easy-to-read and useful intelligence. This can be a major step toward increasing your donations and raising the funds your organization needs to achieve its mission.