ENTREPRENEURSHIP
5 Communication Tools That Improve Client Engagement

The clients are supposed to be kept interested to ensure that long-term relationships are created. In a small business and a large team, efficient and regular communication can become the success factor. The correct tools will keep you connected and ensure that your customers feel important. These are the top five tools that will enhance communication with clients and keep you in good relationships.
Live Chat Support for Instant Responses
Live chat tools provide easy and fast methods through which clients can contact their clients. Clients can receive the answers straight away instead of getting an answer by email or spending time on phone menus. Such on-demand assistance makes individuals feel listened to and allows problems to be resolved within a short time. Live chat may also be proactive. As an example, a small message can be displayed asking whether a person requires assistance as they are looking at your site. Such a little task can be the key to improved service and increased satisfaction.
You should have someone to answer during business hours. A simple reply to inform the client that you will contact them in the near future can be very helpful.
Email Marketing for Regular Touchpoints
Email is still one of the best means of communication. An opportune message may remind the clients of your services, give updates, or provide useful information. Contrary to social media, an email appears in someone’s inbox. That facilitates the process of attracting attention.
The trick is to make messages simple and relevant. A newsletter once a week or once a month should suffice. Highlight the news, give tips, or give something of value. People should not be overloaded with excessive information or emails. Clients like to have frequent news that is in a simple, readable form and straight to their point.
Automated Texting Service for Quick Reminders
Texting has been preferred by many people for short messages instead of calling or emailing. A short text message can schedule an appointment, drop a reminder, or give a short update. This makes communication simple and open.
A automated texting service will allow you to stay on schedule without making any additional efforts. It is also possible to send messages at the appropriate time, even when it is not within normal business hours. It is an easy method of accessing people in a direct manner and getting quick feedback.
Make messages concise and precise. Customers will tend to read and respond to messages that do not waste their time and are to the point.
Video Conferencing for Face-to-Face Interaction
There are times when the video call is the most appropriate method to make a connection. It gives it a personal touch that emails or texts cannot. Video conferencing facilities enable you to see other individuals in person, though you are not in the same place.
It will lead to the appearance of a certain level of trust, especially when one wants to speak about a project or to have a major check-in. Clients will be certain of who they are chatting with, and it will make the chat more human. An agenda is helpful in organizing meetings. Make sure that the client is aware of what is going to take place and what the meeting will involve. Make it short and to the point since this would respect their time.
Client Portals for Easy Access to Information
The client portal is a secure area where a client can log in and receive information regarding their project, invoices, or previous conversations. It empowers and makes them accessible, and they do not need to call someone every time and request updates.
This tool is more applicable to companies with long-term customers or recurring projects. It reduces the number of back-and-forth emails and enables the clients to locate what they want independently. The difference is huge because the layout is clean and simple. The portal should be safe and convenient to use, and the information should be readily accessible. The ability to visit the locations where they can get answers makes the clients more confident and participatory.
Conclusion
Every communication tool has its advantages. The issue is not employing them simultaneously, but of striking a balance. Think about what your clients respond to and what they are comfortable with. Being this thoughtful, you will be capable of building better relations, resolving problems faster, and keeping your clients for a long period.