The rise of digital marketing has been one of the greatest boosts for small business owners. Every day, more merchants are turning to digital marketing to increase brand visibility and drive organic traffic to their websites. It used to be that marketing strategies centered around getting ads on the highest-rated television and radio programs, but now it’s all about climbing search engine rankings and search engine optimization (SEO).
With the rise of SEO as a major marketing technique, link building has become an integral part of comprehensive SEO strategies.
If you’re looking for ways to improve your search engine rank and domain authority, continue reading to see how link building can enhance your SEO practices.
1. Using backlinks builds your credibility.
When search engines scour the internet looking for relevant search results, they scan web pages for pertinent content and keywords to rank the search results in terms of relevance from most to least. While the search engine looks for keywords and quality content, it’s also checking for backlinks to authoritative sources.
When creating a blog post or web page, it’s as important to use quality links as it is to create quality content. It’s also important to remember that the quality of links is more important than the number of links in your content. The higher the search engine rank and influence of the relevant website you backlink to, the more it will help your online presence.
2. Link-building is a great way to build business relationships.
One of the most underrated benefits of link building is that it’s one of the best ways to establish business relationships with other small business owners with relevant websites. Any time you mention another relevant website or small business in your blog posts, you’re giving them a vote of confidence, and you might get theirs in return.
A great way to build links is to hyperlink keywords in your content to relevant websites and high-quality content. Whenever you create a piece of content and hyperlink it to another small business, you should reach out to them to see if they’ll reciprocate your gesture. This is a way of building referral traffic and business partners as well. SEO agencies also provide SEO link building services for everyone who isn’t an SEO or content marketing expert.
You can even practice link building with your competitors. The more bloggers and small businesses who hyperlink their keywords to your high-quality content, the more online authority your website will have with search engines.
3. Build organic links and organic traffic.
One of the main problems that SEO beginners run into when they begin practicing SEO is the intelligence of search engine algorithms. Rogue SEO experts have been manipulating backlinks and keywords for years to game the system, but now search engines are more capable of recognizing backlinks and natural links.
There are several types of links, and the higher the quality of your links, the better it is for your search engine rank. Editorial links are the most natural links because it involves a blogger or content writer citing your website as an industry authority. For instance, if someone wrote a review of top medical programs and gave your small business a brand mention with anchor text that hyperlinks to your website, it signals to their readers that your company is a high authority on the topic.
Whether your goal is to build more editorial links, reciprocal links, acquired links, or resource links, it’s a great idea to allow a link-building agency to secure high-quality links for your website and content.
4. Link building is an excellent way to grow your target audience.
Even though there are nefarious ways to build links, it’s important to do it the right way. If you create great content and build your readership, your consistent content creation garners valuable links. As readers skim through online content, they commonly click on links to get greater insight into the anchor text. The more backlinks that redirect to your content, the more your audience will grow.
5. Link building is an effective way to build your company’s online persona.
Another great thing about link building is that it’s a great way to create a customer-friendly online persona for your company. People who don’t know about your company will associate it with the companies who backlink to your content. High-quality links will help your company to build a respectable image.