When it comes to growing your profile on Instagram, knowing how to hack the Instagram Reels algorithm is advantageous. It’s for this reason that we’ve conducted our own research into how Instagram Reels work to help you take advantage of this incredibly popular feature when putting together your social media strategy.
What are Instagram Reels?
Instagram Reels is a feature on the platform that enables you to create 15-second clips that you can then easily share with your followers. At first glance, Reels looks very similar to TikTok, and it’s certainly a case of Instagram playing on the popularity of its competitor to improve the features it can offer to its audience.
There’s no getting away from the fact that Instagram Reels are the future, with so many individuals and businesses turning to this feature to boost their social media numbers. But how exactly do you get the most out of Instagram Reels, and what do you need to know before creating them? Let’s take a closer look.
Understanding how Reels work
The Instagram algorithm works by promoting videos that it believes viewers are most likely to engage with. There are some crucial signals that you need to be aware of when understanding how Reels work, including:
- Who created the posts that you’re interacting with?
- What type of content do you typically engage with on the platform?
- When was a specific post created, engaged with, and shared?
What’s more, Instagram is primarily interested in original, high-quality content. If you simply recycle your content from elsewhere or put together snippets that are low resolution, it won’t help you as you seek to get the most out of Reels. Instagram isn’t interested in content that has been shared directly from TikTok, so be sure to prioritise the right type of content when planning how to get the most out of your Reels.
How to produce killer Instagram Reels that the algorithm will like
Now that you understand how the algorithm works, it’s time to take a closer look at how to create killer Instagram reels that will work wonders for your social media engagement. When putting together your Reels, make sure you create posts that:
- Are fun, entertaining, and attention-grabbing.
- Are inspiring.
- Are potentially trend-setting.
- Make use of a broad range of creative tools, including text, camera effects, and filters.
- Use vertical video (9:16).
- Supplement the video with audio picked from the Reels library.
- Are experimental and 100% original.
It’s also incredibly important to make sure that your content is high resolution, as inferior quality posts simply won’t do well. As with every post that you share from your profile, you should also check the Instagram community guidelines to make sure that your posts won’t be flagged as inappropriate.
By following this advice and the simple steps listed above, you can create killer Reels on Instagram that will help you grow your profile and engagement levels. Given that Reels are very much the future, it’s time to start experimenting with your content. If you’re unsure about how to take the first steps, Bark Social implements a data-driven approach to help influencers market their content. Reach out and ask for advice if you want some help with your influencer marketing strategy, and get started with Instagram Reels today.