Action! How to create quick & cheap on-site video content

Video content has never been a bigger deal. As applications and social media sites gradually make the transition from text based content to video heavy content, the importance of video for businesses increases. Whether they’re long or quick and snappy, creating video content for your site shouldn’t be expensive. Get things right and you could put some seriously solid videos on your site that drive traffic and maintain sales. Here’s a few ways Bark Social suggests are best to start thriving with online videos.

Sound

Even though this blog is about video, one of the most important parts of any video is a great sound quality. The smallest things can make a big difference in regards to professionalism, so make sure you keep the standards high. Ultimately, the two aren’t mutually exclusive – good sound and good visuals rely on one another. We’d suggest doing some research and investing in a decent quality microphone.

Look internally

Even if you don’t know much about the processes behind video creation, the chances are that someone in your team does. Rather than wasting a lot of money on a freelancer, you could give a hidden talent on your own team the chance to shine. Understanding a brand is really important, which is another plus for hiring internally. As long as you don’t make things too complicated and trust your team, you might just find the next Scorsese.

Customer creation

In all aspects of content creation, customer-generated content is simple, easy and effortless. It’s also the most authentic form of content you can create, so getting on board with this is a great idea for your brand. Look for some happy customers and ask them to make a video testimonial for your company. You’ll be surprised how satisfying it is watching someone give your brand positive feedback. You can use tools, such as Vocal Video, to help you in the process of making video testimonials.

Royalty-free

No matter what kind of content you’re creating, we’d always recommend using sites such as pexels or unsplash for photos and videos. You can find some stunning shots on the platform – all free of charge. Depending on the size of your company, it’s not a good idea to get into any unnecessary lawsuits.

YouTube itself is now the second most popular search engine behind Google and it isn’t showing any signs of slowing down either. If you’re not making video content a standard part of your weekly posting routine, we seriously recommend giving it a go. Not only will your customers appreciate it, you’ll also reflect a more authentic side to your brand.