You would be surprised to discover how significant the changes in consumer buying behaviour has changed in a single financial year. This is partially due to the unforeseen, unprecedented impact that the recent Covid19 pandemic had on the world economy. If you want to be able to increase your business’ sales in a post lockdown market, you’ve come to the right place. SImply, continue reading to discover how to target your business’ goods and services to 2021Customers, whose shopping habits may have changed drastically in the past 12 months.
Online shopping has becoming the number one way for consumers to buy essential products:
While online shopping was certainly popular prior to the pandemic as a result of individual’s growing reliance on the internet and smartphones, it wasn’t until 2020 that 51% of shoppers, which is a small majority of shoppers, began to shop online for essential goods. Examples of which include groceries, household items and clothing. If you expected the demand for online shopping to drop off in 2021 as restrictions around brick and mortar stores start to decrease around the world, think again. While it’s true that individuals around the world will have more opportunities to shop for necessities in person, most converts to online shopping found the experience too convenient to start shopping for necessities in person again.
So if you want to increase your business’ sales, it may be a wise idea to invest in ensuring that your business has an attractive and functional website that will make it straightforward for potential customers to purchase necessities from your business online. Also, make sure that your business makes shipping affordable and fast for your customers. Potential customers will be interested in purchasing their necessities through your business if the experience is simple and convenient and a lot less fuss than visiting a traditional, brick and mortar store.
Customers are more careful when it comes to spending money:
While customers are spending more money online and less money in traditional stores, customers have become more careful when it comes to their spending habits. Especially as there is more instability and economic uncertainty around the world, due to the events which took place during the 2019 global Covid19 pandemic. For example, the average customer now will spend around much more time researching potential purchases and their pros and cons before they decide to go ahead and make a purchase. This is for numerous reasons, the first being that online reviews are now so easy to find on sites such as Google Reviews and Yelp and most individuals are smartphone savvy and can quickly look up reviews on products and services online in mere minutes.
Another reason why customers are more careful when it comes to parting ways with their hard-earned money is that many customers now know that events like a pandemic could occur again which could cause them to lose their financial security.
So if you want to ensure that your business’ sales increase from 2020 to 2021, it’s a great idea to use the information listed above to your business’ advantage!