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How to Communicate on a New Product Launch



Human beings are visual learners. We’re all taught this in school, but it can be hard to keep in mind when you’re trying to communicate with your audience.

For example, say you’ve got a new product launch coming up. You want to get the word out about it: what does that mean?

You could just make a press release and send it out, but that’s the kind of thing that never works—it’s not exciting or interesting enough for anyone to read. Plus, if you don’t have multimedia elements like images or video, it’s just not going to get read.

So, what do you do? How do you get people excited about your new product launch?

The answer is simple: use video production in Montreal! We know how important it is for people to see things with their own eyes rather than just read them on paper—which is why taking advantage of video production can help you set your launch apart from the rest. And if you’re not sure where to start, we’ve got you covered. In the following sections, we’ll walk you through how to use video production to get your message across to your audience in the best way possible.

1) Define your target audience

The first step to planning your video is to decide who you’re trying to reach. The more specific you can be, the better off you’ll be when it comes time to create your video. For example, if you’re selling a product that’s intended for kids, then you know that your target audience will be children and their parents. This means that your content needs to be kid-friendly and easy to understand — so short and sweet is usually the way to go.

2) Pick a medium that works best for your brand

Next up, you’ll need to decide which platform is best for your message — whether that’s social media or video production in Montreal. The answer will depend on how much time and resources you have available and what kind of message you want to convey. For example, if your target audience consists of millennials who spend a lot of time online, then social media is probably the way to go; if your target audience consists of baby boomers who aren’t as active online, then video production may be better suited for this particular audience.

3) Use real people in your advertisement

There is something about real people that makes us feel more connected. We see someone on screen and think, “Hey, I know that person.” So, if you have a product that’s aimed at a specific demographic, use people from that demographic in your ads. For example, if you’re selling a new mascara for women over 40, use actual women over 40 as models in your commercial. It’s easier to sell something when it looks like someone we already know and trust rather than an actor who looks like an impostor.

4) Don’t use jargon

Unless you are selling niche products or services, most people won’t understand industry-specific terms or acronyms. For example, if you were selling a software product for dentists, would anyone outside of dentistry care about an SOP (standard operating procedure)? Probably not. It’s much better to use common language and explain any difficult concepts as simply as possible so that everyone can understand what it is that you do and why they should buy from you instead of someone else.

5) Make it relatable

A video is a great tool for creating a sense of community between you and your customers. Showing them how they can benefit from using your product will make them feel like they’re part of something bigger than just buying a product — they’re contributing to something greater than themselves!

6) Show off the benefits

People don’t buy products because they look cool or have interesting features; they buy products because they solve their problems. If someone has been struggling with something all their lives, showing them how easy it is to use your product might be enough encouragement for them to buy it (as long as you don’t overdo it).

7) Add humor where possible

Humor always works well when trying to get your message across – even if it is just making fun of yourself! Humor can help lighten up the mood and make you seem more relatable as well as memorable – thus increasing brand loyalty over time!

I'm Nikos Alepidis, blogger at motivirus. I'm passioned for all things related to motivation & personal development. My goal is to help and inspire people to become better.

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