We all know that social media has a huge impact on content. After all, influencers are constantly looking for that new video or content to upload and share. Moreover, the more real and human it is then the more likely it seems that people want to see it. That’s because they can relate to it better. That’s why there’s been an increase in behind-the-scenes videos. Then again, imagine how cool a fun free video of your manufacturing process would be to your potential customers? The best part is that you can easily make one with an online video editor. Why not get started for free and check it out for yourself? You’ll be amazed at how easy it is to create videos that are perfect for your brand.
When you make a video, you want to create the biggest impact. This is often done by connecting with your viewers at a deeper and more emotional level. The power of behind-the-scenes videos allows you to do this for the following reasons:
- Builds trust and credibility
- Shows the real humans behind the brand
- Bring people into the family
With an online video editor, it’s very straightforward to make your behind-the-scenes videos look professional. You can add filters, enhance colors and any contrast so that your images look amazing with any of the available video editors. So, even if you’re showing your offices or manufacturing process, everything will look slick and professionally made.
Moreover, people will appreciate behind-the-scenes videos for free because you’re essentially telling them that you have nothing to hide. They’re therefore more likely to believe that you have a quality product or service if they know where it comes from and how it’s put together. You can even add music to enhance the overall mood of your free video.
These days, people don’t want pushy sales videos from brands that look cold and anonymous. On the contrary, thanks to the rise of social media and its communities, viewers want to connect to real humans.
So, make sure you include yourself and your team in your video clips. Help your viewers see the real you and what you stand for. They’re more likely to relate to your values and dreams than they are to your logos. Then again, don’t forget to make your message clear with your video editor and that your logo is visible. After all, a memorable and emotive video will help people recall your brand more easily.
As mentioned, social media is all about communities, influencers, and followers. Everyone wants to be part of something bigger than themselves. You can use your online video editor to enhance that connection with the right blend of images, music, and features. Furthermore, your call to action could be to sign up to your social media page. Either way, video creation is about connecting to people and making sure they take whatever next step you want them to.
When you create videos, there are actually different types of behind-the-scenes videos you can make, such as the following examples:
- Showcase your process
- Team building workshops
- In action
- Moving Locations
It’s very simple to download images of your process into a video template with the right format and colors with any video maker. In fact, it’s a great way to showcase how you put things together in a professional manner without having to get too creative. Essentially, video templates have the right structure and composition to enhance your overall message.
Behind-the-scenes videos can also be about showing the team and how everyone interacts. It’s the perfect way to promote your values without being too obvious about them. Also, happy faces always work well on free online videos. Moreover, you can customize and photoshop as you wish with your video editing tools.
Another great way to build trust is by including customers. Perhaps your teams can be shown selling something or taking customers around your office site, for example? Seeing how you do things when people view your online videos will engage them and make them feel part of the community.
Another fun aspect to show in your behind-the-scenes videos is if you’re changing locations. It’s also a good opportunity to update your viewers on a major milestone. Again, it’s easy to make the perfect video clips by adjusting anything you want with a quick crop or trim on your video editor.
Overall, behind-the-scenes videos generate trust and credibility because you’re telling people that you have nothing to hide. You’re proud of how you create your product or service and you want your viewers to be part of that story. More importantly, you can easily share this story with an online video editor. The video templates will help you structure the perfect online video and you can easily customize it to include your images, music, logo, and any relevant text. Always remember to have a strong call to action and then you’ll achieve what you’re looking for with the perfect behind-the-scenes video.