You’re the emboss: what is embossing, and should you consider it?

Do you want to give your organisation’s marketing materials that extra edge? With new and sleek ways of marketing constantly appearing, it’s important that your strategy for promoting your firm’s products and services is top notch. From business cards to invitations, and from shirts to pens, embossing can help you and/or your business to keep ahead of the curve.

So, keep reading to find out more about embossing and how it can help you.

What actually is embossing?

Embossing is a three-dimensional effect that helps to emphasise a particular area of a design. For example, you might be holding a business card and find certain areas of text, such as the company’s name, to be elevated. This effect has been created using embossing.

The most common method of embossing involves pushing material into a die with a design engraved onto it. The design is then copied onto the material. By applying embossing to your marketing materials, you can help bring extra polish to your designs. “It’s a great way to give your design another dimension that print simply cannot do”, according to the Zeven Design blog.

There are, however, multiple ways of embossing, so you should ask yourself which one would work best for your product. Consider heat embossing if you’re looking for a more colourful effect, while for a less colourful but equally distinctive look, you might choose dry embossing. You may also want to go with debossing if you’d like to depress rather than elevate elements of your design.

If you are interested in taking your designs to a new level, Duplo International makes the task easier with its broad variety of high-quality embossing solutions.

It can be used in more ways than you think

But it’s not just cards and invitations that can be embossed. In fact, there is a whole range of materials that can be used, from metal and wood to leather and cloth. It’s likely that whatever field you or your business is based in, embossing can help provide an extra touch to your marketing materials that can cut through to the consumer, and help you stand out from your competition.

Pimp your designs

Remember, your embossed products can be combined with other effects to elevate your designs to the next level. Foil stamping your design, for instance, can give a more luxurious appearance to indicate a business that sells high-end products. You might also want to add varnish to your design to achieve a sleeker look – and it’s a good idea, too, to think about the kind of material you use when creating your design.

Again, it’s important that whatever options you choose, they reflect the kind of impression you wish your design to make. Do you want your business card to have a premium appearance, or your office stationery to exude the utmost professionalism?

Bear this in mind when deciding how to approach embossing. It’s crucial to get your design right, so that it is tailored to attract the type of customer you’re targeting. All in all, embossing can be the key difference in attracting attention and generating sales.