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5 Expansion Strategies for Companies Going Global



When a domestic business is being run successfully, there is oftentimes the potential for going global. If you are planning to expand your business to a more global scale, then you may be seeking useful strategies to help you avoid the usual challenges of building a global business.

Thankfully, expanding your business to a global scale is a move that can offer so many benefits and opportunities for you and your business, so even though this may feel like uncharted waters, know that you are onto something. There are many factors that you should consider when expanding, but here are a few sure ones that will ensure your success.

Find and Select Suitable Partners for Your expansion

Stepping out of your initial business location is not always easy, but you can make it a lot easier by leveraging other people’s knowledge. There will be businesses that are well established in your target market, and partnering with them can be very beneficial to your take-off. Foreign markets often present as really intimidating, and it is always good to be in a relationship with people who already know the ropes.

When treading these new markets, making mistakes and falling victim to local laws is easier than you think because they are new to you. But partnering with the right partners will ensure that you avoid these missteps as they have more experience for you to learn and work from.

Clearly Outline Your Market Strategy

Moving your products and services to a global market should be a detailed and well-thought plan. Long before stepping out, you should have conducted extensive research on your market to be able to outline an outstanding marketing strategy for introducing your products and services to the new market.

Your strategy should show what sets you apart from your competition. Also, with the research, you should be able to understand the best ways to push out into the market so your prospective clients and customers can accept you without any second guessing.

Be Proactive With Your Plans

Planning is a huge part of the expansion, so planning well cannot be over-emphasized. Oftentimes, businesses fall into the trap of being reactive. However, responding to issues or problems as they show up can slow your progress down, and disrupt your timeline. As you step into a new market, it is always best if you are proactive in your strategies.

Even though you may not be able to foresee all the issues and crises that may arise, having plans for them is crucial. It is better to plan for them and they don’t happen than to ignore them and then the crisis strikes. New and unfamiliar markets can appear to be quite unforgiving, just because you do know to plan proactively. So, anticipate challenges with ready action plans for the success and speed of your expansion.

Find Talent That Works In Line With Your Goals

In a new location, you will often have to find new hires that will help achieve your goals and vision. While you may carry your existing employees along, you may require new talents that are native to the location that also understands the workings of your target market.

With global employment, you can hire with ease, ensure compliance with local laws, and even connect your home and foreign teams without breaking a sweat. Moreover, this means you will be taking the burden off your local team as your new talents will pick the slack on your new locations.

Understand Cultural Differences and Languages

Cultural differences are one unavoidable challenge that any business going global may have to deal with. Most times, it strongly influences most, if not all, of your expansion strategies. You have to ensure that your marketing and branding meet with cultural regulations, and yet still appeal to your target clients or customers.

More so, work cultures differ in every country, and opening your business there means that you have to adhere to these cultures. Hiring talents that are local to these markets is a useful move. Keep in mind that if you really want to connect, you may have to learn the language of your target market. This way, you present yourself as a business that not only wants to make profit, but also wants to identify with their values and culture.

I'm Nikos Alepidis, blogger at motivirus. I'm passioned for all things related to motivation & personal development. My goal is to help and inspire people to become better.

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