According to a recent study, over 60% of businesses do not have any form of documented content plan.
In the current competitive market, that’s a huge differentiator!
The way a company appears online is crucial to its success, especially in this age of social media. To keep your audience engaged and satisfied, you’ll need to generate a scheduled stream of content ideas.
The following are seven content planning strategies that will help you improve your online presence fast.
1. Define Your Objective
What are your objectives for developing a content strategy? What motivates you to create content?
The desired action could be scheduling a demo, signing up for your blog, attending a webinar, or just sharing your content on social media. Whatever you choose, ensure that each piece of material is linked to a measurable outcome.
2. Conduct a Persona Study
You should conduct market research every year to evaluate your audience’s qualities to expand your audience. As a result, you can accurately define your content’s target audience and develop a successful content planning strategy. Collect insights about your user’s background, their psychological traits, and their goals to develop a broad knowledge of your target audience.
3. Conduct a Content Analysis
If you want to expand out into different formats, such as promotional or advertising content, you can conduct a content audit to assess your top-performing and lowest-performing content. Afterward, you can choose which path to take next based on the facts you’ve gathered.
4. Decide on a Content Management System
Content creation, distribution, and analysis are all crucial parts of content management. Investing in a content management system (CMS) might assist you in mapping your content effectively. You can learn more about content mapping in this blog post.
5. Know the Type of Content You Want to Make
There are several types of material you can develop, ranging from written content such as eBooks and blog content to promotional content such as podcasts.
In addition, save room for those easy-to-write, sharable listicles. Balance them with thoughtful how-to articles that firmly establish your brand’s point of view.
6. Manage and Publish Your Content
Have a calendar that tells you what you need to post at a particular time. Schedule publishing helps your subscribers know when they can expect content from you. While you are at it, don’t forget to hop on to social media trends that may be valuable to your brand.
7. Look at Your Competitors
You don’t want to simply mimic what your rivals are doing! However, pay attention to what they’re doing on social media and their website content. In addition, take note of their mistakes and find out how you can avoid similar blunders. And if you’re going to create similar stuff, make it better.
Content Planning Made Easy
To give the value and variety that your audience needs, meticulous content planning is required. The seven tips above should certainly make a difference.
For more content marketing tips, be sure to browse our blog posts.