Social media marketing has many benefits, but it can also be hard to know where to start. There are so many different platforms, new ones popping up all the time, and it’s not always clear which ones will help you reach your audience most effectively. If you’ve ever felt this way as a business owner, there is good news. Here’s a list of seven social media platforms and who should use them for business—along with a few tips on how to use each one most effectively.
TikTok is a video-sharing app that is popular with young people who use it to make music, comedy, and short videos. More and more young people are jumping on the platform and with decent organic reach, it’s easier than ever to use TikTok for your business. Share behind-the-scenes videos, helpful tips, and even cool shots of your products in action. Since the younger generations are more video-oriented, this is the perfect tool to connect with teens and young adults. If you want to know how best to connect on TikTok or any other social media site, a social media agency can help you create a content plan and even develop content ideas for your platform.
Pinterest is a visual platform, so it’s perfect for promoting your brand’s visual assets. This can be anything from images of your products to photos of people using those products in real life. People love to save sewing projects, recipes, and so much more using Pinterest. It’s a great option if you are trying to promote a blog or book as well. You’ll need great visual content like infographics that you can share directly on your company profile or through a pinned image/video at the top of each category page.
With the ability to do reels and stories, Instagram has changed a lot over the years. You can create TikTok-style content to share on multiple platforms including Instagram. Instagram is a visual social media platform that allows users to share and consume images, videos, and messages.
It’s owned by Facebook, which means it shares the same user base as other platforms like Facebook. Many people carefully curate their Instagram images and their videos to ensure that everything speaks to their brand. With the option to swipe up, there are even simple ways to promote individual products and make it easy for your customers to buy.
YouTube is another excellent tool for marketing your business. This platform has over 1 billion unique monthly visitors, making it the second-largest search engine after Google. YouTube is also the second most popular social media platform in the world, with more than one billion users worldwide. For business owners, YouTube offers an opportunity to showcase their products or services and tell potential customers about their company’s mission and values.
It can be used to create videos that feature testimonials from satisfied customers, explain how a product works, or demonstrate how easy it is to use your services. Plus people of all ages still use YouTube, so no matter what demographic your target audience falls in, YouTube is a great choice.
LinkedIn is a great place to post your business’ content. This is especially true for B2B companies that need to network and find other businesses that need their products and services. But it’s still important to leverage it to build genuine connections because no one likes a hard sell. It’s a good place to post your business’ content if you are targeting professionals, and they will likely share content that they find to be helpful, engaging, or inspiring.
Reddit is a social media platform that allows users to post links and discuss them. Each link has a comment section below it, and users can vote on the comments up or down. The site is broken up into subreddits called “communities,” or small groups of people who share a common interest. For example, if you’re marketing electric guitars and want to reach out to other guitar players, you could start a subreddit where all discussion about guitars happens.
Facebook is the most popular social network in the world, but the average user age is 25-45, so it’s not the best platform to connect with younger audiences. Facebook is great for businesses because it offers a huge audience of people who are interested in buying from you. It also has many tools for making your content more engaging including polls, videos, animated GIFs—the list goes on. They continue to roll out new features which can improve your reach and make it easier to find customers who need what you offer.