The modern world is complicated. Businesses of all kinds are dependent upon the internet for their success. Creatives are equally as beholden to social media and digital marketing. Whatever you are doing in your professional or personal life, promoting yourself online is essential. Whether you’re an artist or a tech start-up owner, we all need to use the internet. Below are a few creative ways you can promote yourself and whatever business you’re in.
Start a Podcast
One way to start a new creative endeavor and combine it with a way to promote yourself or your business is to start a podcast. Podcasting has become incredibly popular. Not only are they lucrative, but podcasts are also a great way to do some promotion. You can promote your work and the work of others while having interesting conversations.
It will also give you a chance to learn something new like audio engineering. You can remove background noise from audio and edit out certain points in the conversation. When you post engaging, fascinating, informative, or funny podcasts, people will be interested in you, your guests, and what you are doing. Podcasting is one of the most creative ways to market everything that you’re involved in.
Write a Blog
You may have heard of search engine optimization (SEO). SEO is one of the most effective ways to market your company, website, and message. Writing a blog that uses keywords, hyperlinks, metadata, and more can help you promote whatever you are looking to promote. The more people click on your site, the higher the page will land on search engine pages. With blog content, you can talk about what you are doing, advertise products and services, and inform your customers. Blogs have all kinds of different topics. You can get the word out there while doing something creative like writing.
Make Videos for YouTube and Social Media
YouTube has become incredibly lucrative. Some people make their entire living vlogging, podcasting, and making all kinds of different YouTube videos. Creating video content is a great way to promote yourself and whatever you are doing. Not only will people get to see you and put a face to the name, but you can also engage with them and inform them in all kinds of ways.
With plenty of different types of videos you can make, it is a great medium for promotion. When people ask questions, answer them. When there is a new product, make a video displaying it. Whatever the content, video on YouTube and social media will get people engaged.
Create Original Ads
Advertising isn’t like it used to be. It’s important to create original ad content. This can be a video, an image, audio, or an interactive website. You can promote the content on social media by buying ad space for it. Ad content varies a lot more than it used to, but there are plenty of advertising methods that can help you promote yourself, your business, and your company.
Hire a Freelance Graphic Designer
Graphic design is a very important aspect of our modern world. You don’t need to hire a graphic designer full-time. Instead, you can hire a freelancer to provide graphic design content. With this content, you can post on social media, put it up on your website, use it on videos and on your blog, and much more. Graphic design needs to grab the viewer’s attention. It should represent the business or your personal message. What is your vision and your vibe? A graphic designer can help you visualize it and create a cohesive branding look.
There are many ways to creatively promote yourself and your business. Whether you’re a creative or a person who needs to get the word out about your tech company, there are plenty of ways to do so. The media could be audio, video, writing, graphic design, or original ad content; there are plenty of ways to get creative with your marketing.
Promoting yourself and everything that you do has never been easier, but it has also never been more complex and dynamic. The bottom line is, when you are trying to promote you need to make use of all the avenues. Only then will your online presence bolster to the point of true success. Let’s get started today!