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How the online casino industry became a massive success



The online casino industry has grown at an exponential rate during the last two decades. There are a number of factors that have contributed to the growth of the online casino industry. These include the growth of internet users, the reduction in internet costs, the affordability of smartphones, the advancement of emerging technologies and the different strategies of online casino operators.

Guest writer Carlos Norberg focuses on the top five reasons why the online casino industry became a massive success. Find out more about Carlos Norberg here.

The first thing we need to establish is that there are licensed online gambling sites and unlicensed online gambling sites. The best sites for online gambling are licensed online casino sites as it gives players better protection and access to recourse in case there is a dispute.

Internet Growth and Smartphone Usage

The growth of global internet usage directly corresponds with the growth of the online casino industry. To put things into perspective, there were only around 420 million internet users in 2000 when online casino sites slowly started popping up. Fast-forward to 2016 and you will find that internet users climbed up to 3.4 billion and online casino players from around the world were now in the millions.

While the internet has boosted the number of online casino users, the availability and affordability of smartphones throughout the world have been another major factor that has contributed to the growth and success of iGaming operators. Today, there are 5 billion users who have a mobile phone and more than 50% of those users have smartphones.

Licensed Casinos

A number of countries around the world including Sweden have decided to license and regulate the online casino industry. This allows online casino operators to apply for a license and operate legally in the country. Sweden has very strict online gambling rules in order to protect its players from being exploited. This is why it is always better to play at a licensed casino like spinia casino because you know that you will be getting a fair gaming experience.

While un-licensed casino operators might have more appealing terms and conditions and payouts, there is a lot more risk associated playing at these unlicensed operators as there is no recourse to action in case there is a dispute. Some of the top gambling regulators that provide casino licenses include the UKGC and the MGA.

Special Bonuses and Promotions

How to make a gambling website successful, depends on a number of reasons. One of them is the quality of special bonuses and promotions. The top online casino operators tend to offer new players an attractive welcome bonus to encourage them to register at the casino. Some of the top bonus offers include no deposit bonuses which give players free spins and free cash without asking them for a real money deposit of their own.

Some casinos prefer to give out match deposit bonuses while others prefer to give out exciting promotions which include cashback offers, VIP programs, faster payouts and higher withdrawals. This is why the majority of casino players always look at the bonus and promotions before making a decision on whether they will register at the casino or not.


In the past, players had no option but to download bulky casino software on to their computers in order to access the casino. A lot of times the software would hang or crash and cause a lot of problems. Today, most casino operators in Sweden tend to offer instant play games that require no software download.

The top casino developers rely on HTML5 technology which is great when it comes to mobile play. The top casinos in Sweden use user-friendly interfaces that are easy to navigate and provide players with a seamless online and mobile gaming experience.

Banking Options

Casino players in the past used to have a hard time withdrawing their winnings due to the limited number of banking options. All that has changed today, as casinos focus on providing players with multiple banking options including credit/debit cards, e-wallets like Neteller and Skrill and cryptocurrencies. The top Swedish online casinos tend to process withdrawals really quick as it creates trust and brand loyalty.


If you are looking for the top online gambling sites in Sweden, we suggest you look at licensed sites and those which have multiple gaming vendors. This way you can rest assured of a safe and exciting online gaming experience.


I'm Nikos Alepidis, blogger at motivirus. I'm passioned for all things related to motivation & personal development. My goal is to help and inspire people to become better.

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