When things go pear shaped, people often reach for the comforting and familiar things that have accompanied them through the years. The traditional is often referred to as the tried and true. That is because it has most definitely been tried. And it has withstood the test of time. The old thing doesn’t automatically stop being good just because something new has come along. It takes time for new things to prove themselves to be successful. And a crisis is usually the wrong time to trot out the new thing. That is taking quite a gamble during a time when you need proven stability.
The pandemic left a lot of business owners in a state of shock. It presented them with challenges not seen by this generation. And it is not quite over yet. Even so, many brave souls have chosen this moment to start a new venture. That is not a bad idea. You just need the right set of tools to help you navigate through the myst. Others have a business that suffered during the worst of the pandemic and need to jumpstart it again. Good tips for where to start are always appreciated. Once you get the creative juices flowing, you will find inspiration all around you. Here are a few old ideas that you can make new again in your own restart efforts:
Take a look at the next bus stop you come across. Notice the advertiser? Have you ever wondered how they got such a great spot? That same street furniture advertising is also available to you. It is not just hand-drawn signs posted on the sides of buildings. It is professional marketing that can be found in the following locations:
- Transit shelters
- Urban kiosks
- Phone booths
In a city like NYC, millions of riders a day find themselves staring at the advertisements in the subway stations and on the trains. These are great opportunities for both display and informational adverts. People see the signs often enough throughout the week that definite impressions are made. But they also have time to interact with longer pieces of information. You can combine the old with the new by posting QR codes that give people a coupon and bring them to your site for a deeper interaction. For other ideas, take a walk in your city and get inspired.
Sponsor a Local Team
Local schools and sports teams need your help. Why not become a sponsor of a local team and get your name in lights. Sports sponsorship drives purchase intent among fans. During times of crisis and general unrest, people turn to familiar recreational activities that serve to get their minds off of the turmoil. They also do it to make and maintain human connections. Sports help keep us grounded.
For the several hours that fans are at an arena, field, or playground, they are a captive audience to your messaging. Your name might be on the stadium. It is definitely front and center on the program that comes with every ticket purchase. It is on the scoreboard. It might show up as a patch on the uniforms. Whenever fans get up to get a hotdog or use the restroom, they will encounter more instances of marketing. You don’t have to buy out the entire event. It might be enough just to pay for a 10 second mention by the announcers during a lull in the action. Sports fans buy products. Getting your product in front of fans is a good idea in any era.
One of the old tricks that keeps finding new life is the loyalty program. The idea is to reward repeat customers with some sort of giveback like a coupon or free gift. Stores keep using it because it keeps working. Customer acquisition is so expensive that you want to make the most out of that investment as possible. Convert that new customer to a repeat customer by offering them 50% off their next cup of coffee, and a free coffee after the next 8 purchases. They are going to buy another cup of coffee. The point of the loyalty program is to make sure they buy it from you.
If you are starting a new business, or restarting an old business that needs to be infused with new life, try bench advertising, sports sponsorships, and loyalty programs. These are tools that have withstood the test of time.